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    <lastmod>2021-01-14</lastmod>
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      <image:title>Welcome</image:title>
      <image:caption>Planning for a new child, David and his wife were told by their doctor to get simple genetic testing. They were shocked when they received the bill.</image:caption>
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      <image:loc>https://static1.squarespace.com/static/5a160e6a8dd04195b66e2656/t/5cca346415fcc09a1d51de82/1585087219287/wgnppjvmkvagzvo50gdj.jpg</image:loc>
      <image:title>Welcome</image:title>
      <image:caption>As a self employed handyman, Martin’s health plan costs more than doubled, and his deductible went from zero to $6,000. An unexpected diagnosis led to unexpected surprise billings that added up, forcing difficult decisions affecting his family.</image:caption>
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      <image:title>Welcome</image:title>
      <image:caption>Green Hills Direct Family Care has established a price transparent model for its patients to receive healthcare that is affordable, accessible, and attentive by removing third parties and focusing on the doctor-patient relationship.</image:caption>
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      <image:title>Welcome</image:title>
      <image:caption>Being Hilton Head, South Carolina's first COVID-19 patient, Pamela Lazarus Rickett was charged $65,000 for eight days in the emergency room. Her treatment was not coded properly for COVID-19 even after Blue Cross Blue Shield said they would cover all coronavirus related costs for testing and treatment.</image:caption>
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      <image:title>Welcome</image:title>
      <image:caption>Claudia needed spinal surgery. She researched the physician based on quality and coverage by her insurer. Though he advertised in network, she was surprised to learn after the surgery that he no longer accepted her plan, surprising her with a $101,000 bill.</image:caption>
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      <image:title>Welcome</image:title>
      <image:caption>In 1991, Rosen chose to self-insure and provide on-site healthcare. Employees pay on average $810 per year for coverage, with no co-pay or deductible. Rosen has saved over $400 million since inception of this model.</image:caption>
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      <image:title>Welcome</image:title>
      <image:caption>With a previous job’s insurance plan with limited coverage, Dencina was surprised with a $17,000 bill. She is now on her new employer’s self insured plan, using only price transparent providers covering her care and sharing the savings with her — adding $5000 to her compensation.</image:caption>
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      <image:title>Welcome</image:title>
      <image:caption>Liz has two sons with a chronic, life-threatening health condition. Throughout their continuum of care, she has had to commit to services without knowing the price. She wants to understand who sets these high prices.</image:caption>
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      <image:title>Welcome</image:title>
      <image:caption>Whit’s care team over looked the most significant piece of information on his medical records: he had cancer. Only through delving into his own health history did he find that his scans revealed he had renal cell carcinoma. Having access to his records saved his life.</image:caption>
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      <image:title>Welcome</image:title>
      <image:caption>After a month of having textbook COVID-19 related symptoms, Timothy Regan went to the emergency room where he was denied a test. Instead he received several others that had nothing to do with COVID-19 and left the hospital with $3,200 in bills with no actual diagnosis. After hours on the phone, his insurance company refused to cover the bill because he did not have a COVID-19 test.</image:caption>
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      <image:loc>https://static1.squarespace.com/static/5a160e6a8dd04195b66e2656/t/5cca34b94e17b61782e2bbfe/1585087219292/awdxhpgzkav4jkn2y95i.png</image:loc>
      <image:title>Welcome</image:title>
      <image:caption>Judy had breast cancer and was over-infused with an incorrect protocol that harmed her. After using credit cards to pay balance billing charges to doctors and hospitals, she was forced to file for personal bankruptcy. She is on Medicaid.</image:caption>
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      <image:title>Welcome</image:title>
      <image:caption>Employee Solutions, a Texas staffing company, uses a price transparent model and lowered its monthly healthcare cost per employee by 56% in three years.</image:caption>
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      <image:title>Welcome</image:title>
      <image:caption>The school system estimates savings to its taxpayers of $6 million in its first year of direct contracting.</image:caption>
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      <image:loc>https://static1.squarespace.com/static/5a160e6a8dd04195b66e2656/t/5f60d25690a7bd0ae415766f/1600180923394/948212208_800.jpg</image:loc>
      <image:title>Welcome</image:title>
      <image:caption>After Michelle started experiencing coronavirus symptoms she did her research on finding a COVID-19 test. She found a drive-through testing facility, who confirmed multiple times that the test was free. One month later she still had not received her test results but got a bill from her insurer for $2,045 for a test she was told would be free.</image:caption>
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      <image:title>Welcome</image:title>
      <image:caption>Senator Mike Braun and renowned economists Art Laffer, Ph.D., Larry Van Horn, Ph.D., and Brian Blase, Ph.D. discuss how price transparency can improve patient outcomes and lower costs in a University of Kentucky Institute for the Study of Free Enterprise webinar.</image:caption>
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      <image:title>Welcome</image:title>
      <image:caption>Mary Washington Hospital, in Fredericksburg, Virginia, has been suing its patients for medical debt. In a town of 28,000 people, the hospital has sued over 20,000 patients in the past five years.</image:caption>
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      <image:loc>https://static1.squarespace.com/static/5a160e6a8dd04195b66e2656/t/5dcb244ebb9bca33fef8fe37/1585087219275/texas_free_market_surgery.jpg</image:loc>
      <image:title>Welcome</image:title>
      <image:caption>Texas Free Market Surgery posts its bundled prices online and guarantees its prices and quality. Patients travel from across the country to save thousands on surgery.</image:caption>
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      <image:loc>https://static1.squarespace.com/static/5a160e6a8dd04195b66e2656/t/5d8d26f8c6a0bc556a986c48/1578760353323/bevcap.jpg</image:loc>
      <image:title>Welcome</image:title>
      <image:caption>BevCap, a group of self-insured companies who pool their health coverage, has saved its members $98 million by directly contracting with price transparent providers.</image:caption>
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      <image:title>Welcome</image:title>
      <image:caption>DeSoto chose to contract directly with price transparent providers and saved $1.2 million (54%) in its first year.</image:caption>
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      <image:title>Welcome</image:title>
      <image:caption>Having gone to Hartford Hospital with COVID-19 symptoms, Melissa Wilhelm Szymanski was denied a test. Instead, she received an EKG, chest x-ray, flu test, urine pregnancy test and IV fluids. Her diagnosis: potential COVID. She was charged $3,200 for five hours in the emergency room and had to spend weeks fighting these fraudulent, improperly coded bills that her insurance company refused to accept as COVID-related because she never actually received a test.</image:caption>
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      <image:title>Welcome</image:title>
      <image:caption>When Lauri Moore’s fiancé as diagnosed with cancer, her insurer advised her to have a fundraiser to pay for his treatment. Now, she and her family have transparency and accountability through the direct primary care model.</image:caption>
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      <image:title>Welcome</image:title>
      <image:caption>After being sent to the ER without access her medical records, Kelly was misdiagnosed with a stroke, mistreated with the wrong medications, and mischarged for it all. Not having complete access to her health information could have killed her.</image:caption>
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      <image:loc>https://static1.squarespace.com/static/5a160e6a8dd04195b66e2656/t/5d8e59561a58ee1ee97dd33e/1569610072941/keith.png</image:loc>
      <image:title>Welcome</image:title>
      <image:caption>Since posting all of their prices online eleven years ago, the Surgery Center of Oklahoma has actually lowered its prices four times. Patients travel from across the country to save significantly at the center and even use its prices to negotiate with their local hospitals.</image:caption>
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      <image:loc>https://static1.squarespace.com/static/5a160e6a8dd04195b66e2656/t/5d8d2de58c116833c7cee998/1585087219272/814540379_1024.jpeg</image:loc>
      <image:title>Welcome</image:title>
      <image:caption>Stauffers, a grocery and garden center in Pennsylvania, steers its employees to price transparent providers – offering employees no copay, no deductible, and cash bonuses, and saving the business on average 60% per procedure.</image:caption>
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      <image:loc>https://static1.squarespace.com/static/5a160e6a8dd04195b66e2656/t/5eebb194ecc6037fa1b836f3/1592504768181/896347596_800.jpg</image:loc>
      <image:title>Welcome</image:title>
      <image:caption>After returning from Spain, working as a teacher, Carbery Campbell fell ill with COVID-19 symptoms and went to AdventHealth for tests in Deland, FL. Although she never admitted to the hospital, Carbery received four bills totaling $6,545 for her care.</image:caption>
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      <image:loc>https://static1.squarespace.com/static/5a160e6a8dd04195b66e2656/t/5cca34865519ba0001c1ee4c/1585087219300/k2wuie43t0dlfqbkkrxv.png</image:loc>
      <image:title>Welcome</image:title>
      <image:caption>Even professionals like Dr. Lerner, a family practitioner, find themselves surprised by unknown, out-of-network fees within their own healthcare system. He recommends the same price for one patient and all patients by provider.</image:caption>
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      <image:title>Welcome</image:title>
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    <lastmod>2021-01-14</lastmod>
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      <image:title>Our Vision</image:title>
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    <loc>https://robin-kahn-mr5d.squarespace.com/about-us</loc>
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      <image:loc>https://static1.squarespace.com/static/5a160e6a8dd04195b66e2656/t/5cafe166ec212da4498d6dd6/1555030380560/IMG_9670%2Bcopy.jpg</image:loc>
      <image:title>About Us - Cynthia Fisher / Founder &amp; Chairman</image:title>
      <image:caption>Cynthia A. Fisher is a life sciences entrepreneur, independent investor, and corporate board director. She founded WaterRev, LLC to invest in novel technologies that enable sustainable practices in water use. She serves on the public company boards of The Boston Beer Company (SAM) and Easterly Government Properties, Inc. (DEA). Cynthia is best known for her pioneering work as Founder and CEO of ViaCord, Inc., a leading umbilical cord blood stem cell banking service which she started in 1993. In 2000, she co-founded and was President of the cellular medicines company, ViaCell, Inc. (VIAC) Previously to founding ViaCord, Cynthia ran the Blood Bank Division of Haemonetics Corporation, a medical equipment manufacturer. She began her career in sales at IBM focusing on healthcare IT, insurance, and defense industries. Cynthia holds an MBA from Harvard Business School, as well as an Honorary Doctorate of Science and BS in Biophysics from Ursinus College.</image:caption>
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      <image:loc>https://static1.squarespace.com/static/5a160e6a8dd04195b66e2656/t/5d02edc3ea3d780001582d4b/1560473040189/GettyImages-119327961_0.jpg</image:loc>
      <image:title>About Us - Tom Coburn MD /Medical Advisor, 2018-2020</image:title>
      <image:caption>Tom Coburn, MD was a family physician, former Senator, and former Congressman. Dr. Coburn served two terms in the U.S. Senate from 2005–2015 representing the state of Oklahoma. He was the ranking member of the Committee on Homeland Security and also served on the committees on Banking, Housing, and Urban Affairs; Health, Education, Labor, and Pensions; and Intelligence. From 1995–2001, Dr. Coburn represented Oklahoma's 2nd Congressional District in the U.S. House of Representatives. A family physician, Coburn was a Member of the Committee on Commerce where he sat on the subcommittees on Health &amp; Environment as vice-chairman, Energy &amp; Power, and Oversight and Investigations. Coburn was also selected co-chair of the President's Advisory Council on HIV/AIDS in 2001. Dr. Coburn continued to see patients while he served in Congress. Dr. Coburn was a graduate of Oklahoma State University and University of Oklahoma Medical School. His specializations were family medicine, obstetrics, and allergy. He passed away on March 28, 2020.</image:caption>
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      <image:loc>https://static1.squarespace.com/static/5a160e6a8dd04195b66e2656/t/60006d7c8bcf2c6c114b2050/1610640786095/IMG_3081.jpg</image:loc>
      <image:title>About Us - Ilaria Santangelo / Board Member</image:title>
      <image:caption>Ilaria is a graduate of Trinity College with a BS in Biology and a BA in English. With a background of working on projects within the biotech and healthcare realm, she has garnered a passion for patient advocacy. After navigating through college being responsible for her own health, she realized first-hand the troubles of gathering personal health information and sharing it between providers. Previously, Ilaria has worked at Johns Hopkins Hospital as a Research Fellow conducting original research into public health topics revolving around low-value medical care, health care waste, and corruption within healthcare institutions. Some other topics she has investigated were in areas of waste and over-use in health care, predatory medical billing and collection practices by medical centers, pricing failures by hospitals, pharmacy benefit managers, group purchasing organizations leading to increased insurance deductibles for American consumers, and opioid overprescribing. Ilaria hopes to create a system that makes maintaining a personal health history and total price information easy and accessible for everyone.</image:caption>
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      <image:loc>https://static1.squarespace.com/static/5a160e6a8dd04195b66e2656/t/5cb9d9fd4785d33acef85bf7/1555683845913/Nadia+Altomare.jpg</image:loc>
      <image:title>About Us - Nadia Altomare / Board Member</image:title>
      <image:caption>Nadia Altomare is the Chief Commercial Officer of Sera Prognostics Inc., a global leader in high-value women’s health diagnostics. She is focused on its breakthrough diagnostics product where she is leading the commercial business strategy and implementing the building blocks for widespread payer coverage. Previously, as President and then CEO and member of the Board of Directors at Abcodia Ltd, a clinical-stage company engaged in using human serum-based biomarkers to develop validated tests for the early detection of cancer, Nadia set up the U.S. subsidiary and oversaw the subsequent launch of global commercial operations. Prior to Abcodia, Nadia was Vice President &amp; General Manager at ThermoFisher Scientific, a multinational biotechnology product development company. Her early career was spent through a series mergers and acquisitions and an IPO, resulting in a company ultimately acquired by PerkinElmer. Among her accomplishments was the startup, build and scale of the ViaCord division. Nadia has served on the board of Abcodia Ltd., a women’s health diagnostics company, in both non-executive director and executive director roles. Nadia received an MBA from Northeastern University and a BS in Business Administration from SUNY Stony Brook.</image:caption>
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      <image:loc>https://static1.squarespace.com/static/5a160e6a8dd04195b66e2656/t/60006caaf2af08572573b562/1610640566749/Linda%252Bheadshot.jpg</image:loc>
      <image:title>About Us - Linda Bent / President</image:title>
      <image:caption>Linda is a manager at a Boston area family office. She began her career at PA Consulting Group, where she consulted on risk management and communications strategies for a major pharmaceutical company and pre-clinical laboratory services company. After PA, she was a project manager for the procurement department of Liberty Mutual Group, focused on reducing commodity expenses across the company’s 900 offices worldwide. Between consulting to the healthcare sector, researching investments in the space, and witnessing medical issues of family, friends, and colleagues, Linda has become familiar with the broken industry. She is confident that we can disrupt healthcare to make real price information and patient data easily accessible and create a trusted, competitive marketplace in healthcare. Linda holds a BS in Business from Boston University and a Chartered Family Office Specialist designation from Florida Atlantic University. She lives in Boston and has two children.</image:caption>
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      <image:title>About Us - Kara Grasso / Board Member</image:title>
      <image:caption>Kara has worked in many facets of the health care system. She was a Sales Representative for TAP Pharmaceuticals, a joint venture between Abbott Laboratories and Takeda Pharmaceutical Company. She also formerly served as a Hematology Oncology Consultant for Celgene Corporation. Kara began her career as a patient services representative for ViaCord, Inc and also worked as a physical therapy aide in a major hospital system. Kara is intimately familiar with the difficulty in accessing patient data for her four children and aging parents. Kara holds a BA from Boston College.</image:caption>
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      <image:title>About Us</image:title>
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      <image:title>Price Changes on Selected US Consumer Goods and Services, Wages</image:title>
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      <image:caption>The school system estimates savings to its taxpayers of $6 million in its first year of direct contracting.</image:caption>
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      <image:caption>Claudia needed spinal surgery. She researched the physician based on quality and coverage by her insurer. Though he advertised in network, she was surprised to learn after the surgery that he no longer accepted her plan, surprising her with a $101,000 bill.</image:caption>
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      <image:caption>In 1991, Rosen chose to self-insure and provide on-site healthcare. Employees pay on average $810 per year for coverage, with no co-pay or deductible. Rosen has saved over $400 million since inception of this model.</image:caption>
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      <image:caption>With a previous job’s insurance plan with limited coverage, Dencina was surprised with a $17,000 bill. She is now on her new employer’s self insured plan, using only price transparent providers covering her care and sharing the savings with her — adding $5000 to her compensation.</image:caption>
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      <image:caption>Since posting all of their prices online eleven years ago, the Surgery Center of Oklahoma has actually lowered its prices four times. Patients travel from across the country to save significantly at the center and even use its prices to negotiate with their local hospitals.</image:caption>
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      <image:caption>After being sent to the ER without access her medical records, Kelly was misdiagnosed with a stroke, mistreated with the wrong medications, and mischarged for it all. Not having complete access to her health information could have killed her.</image:caption>
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      <image:caption>BevCap, a group of self-insured companies who pool their health coverage, has saved its members $98 million by directly contracting with price transparent providers.</image:caption>
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      <image:caption>Planning for a new child, David and his wife were told by their doctor to get simple genetic testing. They were shocked when they received the bill.</image:caption>
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      <image:caption>DeSoto chose to contract directly with price transparent providers and saved $1.2 million (54%) in its first year.</image:caption>
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      <image:caption>Texas Free Market Surgery posts its bundled prices online and guarantees its prices and quality. Patients travel from across the country to save thousands on surgery.</image:caption>
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